The actor added that Pushpa 2 is “being planned on a grand scale”. This is what Hindi audiences connected to.” There are few films that cater to this genre. It has been packed with fights, songs, emotions and love. “Pushpa fits into what I call the Indian multi-genre format. “The numbers are bigger than I thought,” Arjun told me via text message. The stupendous success of Pushpa has surprised even its makers. Over the years, as Hindi cinema has become more urban and genre-specific, these heroes with their larger-than-life personas have stealthily filled the gap.
“Top Telugu filmmakers and stars have kept their storytelling style accessible to the least common denominator of the cinema-going public,” he told me.Īrjun and other Telugu stars such as NTR Jr, Ram Charan and Mahesh Babu are increasingly popular in Hindi-speaking markets, Rathi pointed out. If we don’t, then others will.”Įxhibitor Akshaye Rathi echoed the sentiment. Hindi cinema will have to change as it is about giving supply to the demand. Harminder Sandhu, editor of trade website Box Office India, identified the problem thus: “We have this thought, that this film is a ‘multiplex film’ and that film is a ‘mass film’, rather than just making good films. Trade pundits believe this might be because the film, which features thunderous confrontations, punchy dialogue and a provocative item song, speaks the masala, mass-entertainer language that Bollywood barely dabbles in anymore. This doesn’t seem to have bothered viewers, who have turned up for it in the tens of thousands, especially in Gujarat, Bihar, Uttar Pradesh and Maharashtra. The romantic angle is both redundant and problematic. The film has its flaws it is punishingly long, at nearly three hours, and lacking in connective tissue.
Director Sukumar creates some stunning set pieces (the interval point is superb) and Arjun delivers a solid performance as the ferocious but wounded Pushpa (his father never married his mother and his illegitimacy consistently undermines his power). Pushpa is the explosive story of the rise of a criminal in the sandalwood smuggling underworld. In its third week in theatres, the dubbed Hindi version had higher daily collections than ’83 and Spider-Man: No Way Home, and without any marketing push. The dubbed Telugu film has netted over ₹80 crore at the box office so far. His latest film, Pushpa: The Rise - Part 1 (released in theatres on December 17 and now also streaming on Amazon Prime) was one of the biggest Hindi hits of 2021. I love Hindi films and I wouldn’t mind doing one,” he said to me.Īs it turns out, Arjun didn’t have to star in a Hindi film to conquer the Bollywood market. “It is the main film industry of the entire country.
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